10 successful entrepreneurs share their favorite advice for selling online

Are you launching a new store or trying to take your business to the next level? We recently asked some of our clients to share their best tips for fellow entrepreneurs on how to sell online — successfully. Here’s what 10 successful store owners had to say from optimization to data to social media.

1. Focus on these three fundamentals

“Quality product, great imagery and good shop navigation.”Amy Zawacki Squires, Wedding Chicks

2. Optimize your design

“Work on a simple, clean and professional look that will be pleasing to your customers — make shopping with you an easy and pleasant experience.Dan Bazis, CrunchDaddy Popcor

3. Bring your products to life

fluff it marshmallows 2 “Well photographed images of your product make a huge impact on potential customers. Provide images that allow them to ‘experience’ your product online.” Hazel Arce, Fluff It Marshmallows

4. Leverage data in your decisions

“Measure everything.” Sean Dawes, Rocket Dove (pictured above)

5. Build relationships with influencers

bic bands “We really, really like bloggers for our niche store. So if you’ve got a niche product, don’t be afraid to reach out to the community of bloggers that suit your product. Offer them samples and let them know of your sales. They’ll get you free publicity, and their word will be a lot stronger with their readers than your own words ever will be!” Sandy Pearson, BIC Bands

6. Ask for honest feedback

“Find a group of people who are going to tell you the truth.” Jill Giuliano, Baby Gifts & Goodies

7. Connect with your customers

“Build a community around your products.” Andrew Sneddon, Coastal Playground

8. Always be selling

“Don’t get bogged down in social media… go out and talk to real people too!” Greg McCarthy, National Engravers

9. Make buying easy

“Streamline the purchasing process. Eliminate the barriers to entry and customer doubt.” Tyler Stewart, Tortoise Supply

10. Enjoy the ride

“If you have fun your followers will have fun and will want to support you and your store. Make your sale about creating new relationships, not just making money or getting rid of extra inventory.” Brad Irvin, Hippie Butter